Class 7 Civics – Chapter 7
UNDERSTANDING ADVERTISING
Revision • Mind Map • Mnemonics

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 ONE-PAGE REVISION

• Advertising is a way of promoting products and services.
• Advertisements are shown on TV, newspapers, internet, hoardings.
• Companies advertise to attract customers.
• Ads influence people’s choices and needs.
• Some advertisements show a false or exaggerated image.
• Social advertisements spread awareness about public issues.

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📌 TYPES OF ADVERTISEMENTS

• Commercial Ads – promote products like soaps, phones.
• Social Ads – spread awareness about health, education, safety.

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📌 ADVERTISING & SOCIETY

• Ads can create desire for unnecessary products.
• They may increase inequality.
• People should think before believing advertisements.
• Truthful advertising is important.

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🧠 TEXT MIND MAP

ADVERTISING

➡ Promotion
➡ Media
➡ Consumer choice
➡ Influence
➡ Awareness

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🧩 MNEMONICS (MEMORY TRICKS)

1️⃣ ADS

ADS
A – Attract customers
D – Desire creation
S – Sales increase

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2️⃣ Types of Ads

C–S Rule
C – Commercial
S – Social

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✍️ EXAM ANSWER FRAME (5 MARKS)

Question: What is advertising? Why is it done?

Answer:
Advertising is a method of promoting products and services. It is done to attract customers and increase sales. Advertisements inform people about new products. They influence people’s choices and needs. Thus, advertising plays an important role in the market.

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🎯 LAST-DAY EXAM TIPS

• Use words: advertising, promotion, influence
• Differentiate between commercial & social ads
• Write answers in points
• Underline key terms

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Prepared by Shaktimatha Learning 🌟
CBSE Civics • Simple • Exam Smart